Sabyasachi announces collaboration with retail giant H&M

Published: January 21, 2020

Having celebrated 20 years in the Indian fashion industry last year, Sabyasachi Mukherjee is the undisputed king of couture in the region. Now, in what comes as a groundbreaking first, Mukherjee just announced a global collaboration with H&M.

Taking to Instagram to share a video showing the creative genius at work, Mukherjee shared that the collaboration will hit stores across India as well as selected flagship stores around the world on April 16.

The collection seems to turn away from his usual opulent style, featuring prints for a resort-friendly line that also features a sari, reported Vogue India. “I am happy to announce the collaboration with H&M as it allows us the opportunity to share the Sabyasachi aesthetic to a wider audience in India and worldwide,” said Mukherjee.

The designer further shared, “Having done couture for the majority of my career, it is very exciting to bring that finesse and craft to ‘ready-to-wear’ and to create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”

Sabyasachi has grown to be a favorite among high profile names in India and with this collaboration, is set to take his brand across the globe, bringing a quintessentially Indian aesthetic to global fashionistas.

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