Pakistan is a land with untapped tourism potential: PM Imran

Prime Minister Imran Khan on Sunday appreciated Pakistan's "unimaginable beauty" and "hidden natural wonders".

In a tweet, the premier shared an article by Wanderlust on nine "most breathtaking wonders" of Pakistan.

"Pakistan is a land of unimaginable beauty, hidden natural wonders and untapped tourism potential," he wrote.

Pakistan is a land of unimaginable beauty, hidden natural wonders and untapped tourism potential. https://t.co/Zvs5x5aOId

Since taking charge last year, PM Imran has repeatedly pushed for growth in Pakistan's untapped tourism sector. He has maintained that the development of tourism hubs at various tourist sites would not only highlight the country’s tourism potential but would also lead to the creation of greater job opportunities.

The prime minister has also committed to developing eco-friendly tourism.

"From our beaches in the south to Fairy Meadows in the north, and the rich history of our land, Pakistan has unlimited potential for developing eco-friendly tourism. This is a commitment we are determined to fulfill," he said.

Imran vows measures to boost eco-friendly tourism in Pakistan

Earlier this year, Pakistan was ranked as the best international holiday destination by Conde Nast Traveller - a luxury and lifestyle travel magazine.

The British Backpackers Society ranked Pakistan as the world's third-highest potential adventure destination for the year 2020.

Pakistan was last a prominent tourist destination in the 1970s when the “hippie trail” brought Western travelers through the apricot and walnut orchards of the Swat Valley and Kashmir on their way to India and Nepal.

Since then, deteriorating security chipped away at the number of visitors. But security has since improved dramatically in recent years, with militant attacks down sharply.

In 2017, the tourist arrivals rose to 1.75 million.

(With additional input from Reuters.)