The e-commerce company now handles delivery for the majority of US orders through its in-house logistics arm, and is expected to sink nearly $1.5 billion this holiday season alone into halving fulfillment times to one day for Prime loyalty customers.
Delivery that is faster than what retail rivals can offer has been key to Prime, a paid subscription programme that incentivises its 100-plus million members to do more of their shopping on Amazon.
In an email Friday to merchants who sell on its marketplace, Amazon said it has invested more than $15 billion this year in tools, infrastructure and programmes like Fulfillment by Amazon (FBA) to help sellers.
“Driven by FREE One-Day Delivery, this was the largest one-year investment we have ever made in FBA.
Published in The Express Tribune, December 22nd, 2019.
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