Islamabad United renews partnership with Fast Cables

ISLAMABAD: Islamabad United, the most successful franchise in PSL history, has announced that it will continue its partnership with Fast Cables. The two organizations began their partnership last year, in the lead up to the fourth edition of the PSL.

Since its establishment in 1985, Fast Cables has emerged as Pakistan’s leading and most trusted electrical cable and conductor manufacturer. The company’s emphasis on investment in the latest technology has made it one of the most reliable brands in the electrical cable and conductor industry and the choice of leading electrical consultants, engineers and architects in Pakistan.

Regarding the partnership with Islamabad United, Kamal Mian, Director at Fast Cables said: “Fast Cables values sports as a platform to connect with its customers. Islamabad United provides an ideal platform for Fast Cables to form meaningful relationships with a cricket loving nation. Following the completion of a successful round of collaboration last year, we look forward to continuing our partnership with Islamabad United in the upcoming PSL season. We hope that our partnership continues to be mutually beneficial and contributes to the development of sports as a medium that promotes patriotism, healthy competition and positivity in Pakistan.”

In reference to this collaboration, Islamabad United Owner, Ali Naqvi said: “We are excited to have Fast Cables continue as Official Partners of Islamabad United. We at ISLU pride ourselves at maintaining the highest levels of quality and performance on and off the field, qualities that partners like Fast Cables share with us. We’re pleased that this mutually strong partnership has worked as well as it has thus far and we hope that leads to further strengthening of the bond between the sports and commercial sector that PSL is a key platform for.”

Islamabad United is one of the six franchise teams in the Pakistan Super League (PSL) and is the winner of the first and third seasons of the HBL PSL. The franchise believes in bringing change to Pakistani sports with the introduction of international standards of practice and a commitment to continuous progress.

Leonine Global Sports (LGS) is the proud owner of Islamabad United. Part of the Leonine Global group, Leonine Global Sports is focussed on enabling sports and creating franchises with a mission to provide:  1) A truly global experience on sports entertainment; 2) A fan base which is loyal, aware and supportive of the sport and the franchise; 3) An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large; 4)An eco-system for the promotion of sports through close partnerships with the respective sports boards; 5)A truly professionally-run organization with exceptional standards of corporate governance and international best practices; 6) Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan; 7)A responsible member on CSR.