In an attempt to mobilise savings, Lahore Stock Exchange (LSE) has taken a series of initiatives which are expected to attract new retail investors into the stock market.
The focus of these measures has not only been on creating awareness and promoting the initial public offerings (IPO) taking place in the market, but also helping first-time investors to take appropriate decisions on upcoming offerings, LSE said in a statement.
As part of this strategy, LSE said it had introduced four steps to promote awareness of new IPOs. The first step involves arranging special presentations by companies for general investors in order to help them understand financial prospects of the likely investment while the second step involves use of LSE’s website for prospectus, IPO application forms and company presentation.
Under the third initiative, a help desk has been set up to provide adequate information to the investors while under the fourth initiative, LSE has allowed placement of banners and other marketing material of companies making IPOs within and outside its premises to attract the investors.
Published in The Express Tribune, July 7th, 2011.
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