We should create platforms for our craftsmen to test the international market and expand their reach
BAHAWALPUR: These days our markets are flooded with imported footwear. Our younger generation prefers buying from international franchises, as they provide quality and comfort, albeit for a higher price. Those looking for a cheaper alternative and everyday comfort often visit the local markets in search of khussas and kolhapuris — the traditional footwear. These are made of genuine leather and only get more comfortable over time — as promised by all the sellers.
These shoes are handmade, and the craft has existed in the subcontinent for centuries. The craftsmen have now expanded their range and incorporated hand-painted designs on them, the most prominent of which is truck art. Another favourite that is found in such stores are the Peshawari chappals. Their designs have been copied by many foreign designers, who have appropriated this cultural item of ours and sell it for hundreds of dollars, if not more.
While these shoes are worn by almost every Pakistani, there is still an unexplored international market for these. Our craftsmen have learned this skill for years and it is passed down from generation to generation. Most importantly, the materials used are biodegradable and organic. We should not only appreciate this art of ours but also create platforms for our craftsmen to test the international market and expand their reach.
Ali Hussain
Published in The Express Tribune, May 14th, 2019.
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