PIA draws flak over 'elite' breakfast

Published: May 1, 2019

KARACHI: Twitterati came down hard on Pakistan International Airlines (PIA) on Wednesday for introducing sausages, beans and a cheese omelette  in its in-flight breakfast menu, saying it was “not the typical meal consumed in a Pakistani household”.

“Just when you start missing it, we serve you a taste of home! A dash of salt and little bit of pepper, we tantalise your taste buds with our delicious meal to welcome the glorious morning,” the national flag-carrier posted online.

One user posted an image of a fried egg on a paratha as an apt description of a breakfast feasted upon by the public.

Others slammed the creative team behind the campaign for coming up with the visual representation.

“Whose home? Beans and sausage isn’t a typical Pakistani breakfast,” tweeted senior journalist Zarrar Khuhro.

“When a Pakistani misses food from home, it’s never ever sausages, beans & cheese omelette,” wrote Twitter user Zoai Tariq. “Please change your advertising agency. @Official_PIA

Another user said that one of her colleagues from India had loved the chana, halwa and paratha served by the airline when she travelled to Pakistan.

She added that PIA must promote the country’s culture.

PIA spokesperson Mashood Tajwar when asked about the matter said: “You see, we not only serve a local breakfast….but also a continental breakfast on our flights to give our passengers as much variety as possible”.

Certain passengers, he added, were averse to a heavy local meal first thing in the morning.

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Reader Comments (4)

  • Muhammad Azeem Jamshed
    May 2, 2019 - 5:35AM

    I’d recommend they serve it as an option for passangers, ‘Pakistani’ or ‘Western’. This will also let them know how popular it really is.Recommend

  • Abid
    May 2, 2019 - 8:40AM

    People are being too hard on PIA now. PIA should not care what this twitter nobodies say. Recommend

  • Bunny Rabbit
    May 2, 2019 - 7:09PM

    I second these people . Nothing to beat our paratha , poori , pickles , potato curry . Recommend

  • Arif Maken
    May 6, 2019 - 8:32PM

    The primary mission of PIA, now, should become a viable and profitable airline (period).
    If bean and sausage breakfast helps to that end, so be it.Recommend

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