K-pop band BTS breaks Youtube record with 'Boy With Luv'

Song had racked up just over 78 million views in just 24 hours

Korean pop superstars BTS, the most popular boy band in world, have broken YouTube’s record for the most views garnered in the first 24 hours of release with their song titled Boy With Luv featuring American pop star Halsey, reported Variety.

As of 5am ET Saturday, Boy With Luv had racked up just over 78 million views, according to YouTube. That demolished the previous record, set just a week ago by K-pop girl group Blackpink’s Kill This Love, which had 56.7 million views in its first 24 hours to top Ariana Grande’s thank u, next.

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In addition, BTS’s Boy With Luv video on YouTube drew a floundrering 2 million comments in the first 24 hours.  As of early Saturday, Boy With Luv had been the second trending video worldwide on YouTube, behind the first trailer for Star Wars: Rise of Skywalker (Episode IX).

Boy With Luv is a reference to the group’s 2014 song Boy in Luv. According to Variety‘s review of BTS’s new album Map of the Soul: Persona, released Friday.

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Halsey’s vocals capture “the giddiness of being in love, while the lyrics address the relationship the group has with its ARMY: ‘I’m flying high in the sky with the two wings you gave me,’ with the wings referencing the title of their second album.”

 

BTS is an abbreviation of Bangtan Sonyeondan which literally translates to 'bulletproof boy scouts' although two years ago they announced an extension of their brand in English to 'Beyond the Scene.'

PHOTO: SCREENGRAB

The Boy With Luv video pays homage to Gene Kelly’s classic movie musical Singin’ in the Rain. BTS dropped the video Friday, April 12, at 6 pm Korea Standard Time.

Watch it here:

#BTS #방탄소년단 #MAP_OF_THE_SOUL_PERSONA <작은 것들을 위한 시 (Boy With Luv) feat. @halsey> Official MV
(https://t.co/rqsKObg0TG)#작은것들을위한시 #BoyWithLuv #Feat_Halsey

— BIGHIT MUSIC (@BIGHIT_MUSIC) April 12, 2019

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