Pakistani exporters invited to Milan fashion expo

Textile industry asked to seek assistance of Italian experts

FAISALABAD: Faisalabad is a manufacturing hub of popular international textile brands, which have also been introduced in South Asia and can be taken to European markets with the collaboration of Italian experts, said Syed Zia Alumdar Hussain, President of the Faisalabad Chamber of Commerce and Industry (FCCI).

In a meeting with a six-member Italian delegation, headed by Italian designer Stella Jean, Hussain highlighted that Faisalabad was providing 55% of textile-related raw material across Pakistan while its share in total textile exports was around 45%.

He pointed out that Faisalabad had state-of-the-art textile units, which were supplying branded goods to international markets. “Many local units are also using Italian textile machinery,” he said.

Hussain revealed that an FCCI delegation was scheduled to visit Spain to participate in an international exhibition in Barcelona. Another delegation has been proposed for a trip to Italy in order to hold business-to-business meetings with Italian buyers.

“I hope that Pakistani exporters will participate in the Milan Fashion Week, which is set to attract a huge number of buyers from all around the world,” said designer Stella Jean. The fashion week will be held in September this year.



Speaking on the occasion, a representative of the United Nations Industrial Development Organisation (Unido) pointed out that 90% of Italy’s industrial sector comprised small and medium enterprises (SMEs).

Former FCCI president Rizwan Ashraf urged Pakistani exporters to introduce their brands at the global level in collaboration with Italian experts. He invited Stella to visit Faisalabad Institute of Textile Fashion Design, Khaadi and other leading textile units, which produced a large variety of female wears.

Published in The Express Tribune, March 27^th, 2019.

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