The Beauty Edit: Jazzibiyat – Aesthetics Redefined

Kamran Qureshi tells us all

In recent years, people have become more accepting of cosmetic procedures in Pakistan due to various beauty fads set by several celebrities and social media. Chiselled facial features, fuller lips along with a healthier appearance of the skin and body have become more desirable among men and women. Certified in aesthetic medicine, Dr Kamran Qureshi of Jazzibiyat – Aesthetics Redefined, talks to us about ways of preventing premature ageing and the most popular cosmetic procedures being offered at the clinic

What is your area of expertise? 

My area of expertise is Aesthetic Medicine and anti–ageing. I am certified from some of the best institutes and trained by some of the best in this field, internationally. When I chose this field, I went to France for a diploma in Facial Anatomy. Though aesthetic medicine includes both surgical and non-surgical procedures I work with non – surgical and minimally invasive procedures to improve cosmetic appearance whether it is the face or the whole body.



What are the challenges that come with your job?

I believe that all challenges are opportunities. The biggest challenge is that clients want miracles and obviously that does not happen right away. The other problem is that a lot of clients come at a stage where it becomes more difficult and costlier. I am working these days to educate people on looking after themselves at an early stage in life. That does not necessarily mean getting procedures done but establishing a skincare regime at an early age can help one age gracefully.

What is the most gratifying part about your job?

The smile on a client’s face is highly gratifying. Though aesthetic medicine procedures are elective, I assure you that they can significantly improve quality of life, psychological wellbeing and social engagement and when you are able to help your client achieve all of that, the sense of achievement is something out of this world.

What is your greatest professional and personal strength?

I believe in team work. If I can’t help my client I refer them to someone who can. The other thing is that I am very thorough in taking the medical history of the patient. You may be amazed to know that we have been able to help so many people suffering from other diseases and getting them to the right doctor. My biggest strength would be to actually make proper time for my patients/clients. I listen to what they want and evaluate what we can do to help them achieve their goal. I don’t believe in rushing things as it never leads to anything good.



What are you most passionate about?

Aesthetic medicine is my passion. I go for two to three international refresher courses each year to learn new innovations and brush up my skills. For the knowledge of the readers, I have a post-graduation in clinical research from University of Surrey UK and in Health Economics and Policy Making from London School of Economics. I am one of the very few health economists in the country and I am involved in research and implementation of a value-based healthcare system.

What are some of the most popular treatments that you are offering?

Our vampire facial (PRP) is very popular. Hair removal, non–surgical face lift (HIFU, radio frequency or threads), microdermabrasion, mesotherapy, botox, fillers, body sculpturing, face contouring, breast augmentation, rhinoplasty, liposuction, and hair transplants are also some popular treatments.

What treatments/facials do you think are necessary to prevent premature ageing?

Microdermabrasion, mesotherapy, hydra-facial, PRP are all safe procedures with minimal downtime and good results. Baby – botox is also a good option for not letting the lines appear. HIFU and Radio Frequency based non – surgical face lift helps a lot in taking years off you without jeopardising your expressions.

How is Jazzibiyat – Aesthetics Redefined different from other cosmetology clinics?

Best technology, professionalism coupled with a hint of love and affection is what makes us stand out from the rest. It is one of the few clinics where the whole staff is qualified and professional. All our nursing staff are registered nurses working under the guidance of trained and certified doctors. We have a relaxed sterile environment for our clients. Our biggest strength is client satisfaction and retention.



Do you think there is a downside to getting frequent cosmetic procedures?

I believe not. It entirely depends on what age you start getting them and is it needed for you in the first place or not. I think if you start looking after yourself at an earlier age through skin care and exercise, the need for procedures lessens.

Is the ratio between male and female patients the same or is there a significant difference?

Female clients are higher but there is a definite increase in male clients in the recent past. Male clients come for hair transplant and laser hair removal mostly. Laser hair removal is becoming popular among gym lovers who want to appreciate their hard work by seeing the muscle cuts. Waxing and shaving are not only cumbersome but also damaging for the skin.