'Tinder for cows' tries to help the farming market

A farming startup in the UK has introduced a Tinder-style app to let farmers find breeding matches for their own cows. The app is called Tudder.

Farmers can view pictures, share details of a cows age, location, and get to know the owner of the animal as well. Keeping intact the feature of swiping right and left for approval or rejection, the users of the app Tudder can hear a mooing sound as they swipe to show interest.



The app has been designed by Hectare who say that it “seeks to unite sheepish farm animals with their soulmates” and that selling animals on social media speed up the process which can sometimes take months as the distance and long travel needs to be kept in mind.

According to the description of the app on the app store “Tudder is a new swipe-led matchmaking app, helping farm animals across the UK find breeding partners in the quest for moo love” that features profiles of farm animals from more than 42,000 farms across the UK.

 



Farmers that swipe right on an image of a particular cow are then directed towards Hectare’s livestock-buying website where they have a chance to contact the owner and make an offer. The listing website also includes information about the animal’s health issues and character too.

Back in 2016, a Pakistani Start-up Cowlar has won $10,000 at the second edition of the Pakistan Start-Up Cup.

Cowlar focuses on creating a waterproof smart collar for cows that helps keep track of temperatures, heat cycles and other symptoms.

Known as the Fitbit for cows, the collar also sends alerts when one’s cattle cross a defined perimeter. Reports are produced in the form of interactive infographics about their activities, giving one a deep insight into how the cows have been functioning.

This article originally appeared on Time.