5 ways to stand out at an On-Campus Career Fair

To supplement general tactical approaches for success at a nerve-wracking career fair, contemplate these strategies

In this contemporary era, it might surprise some people that traditional job fairs still cease to exist. In recent times, renowned universities in Pakistan have taken initiatives that are helping students kick start their careers. One such example is the Job Fair & Startup Expo 2019 at Iqra University - IU, Karachi. This event that took place earlier in February included about 300 national as well as international companies, which translated into a potential of more than 300 placement opportunities. Moreover, the university inaugurated a Business Incubation Center to seed capital and for the development of small scale startups. The purpose of such fairs in Pakistan is not only to provide much needed career counselling but also to boost the morale of students through interactions at the mockup interviews. When you step into a career fair, you’ll be in a sea of other candidates and employers, each trying to scout each other out to find the perfect fit.

Here’s how to maximise your time, and leave a lasting impression:

1. Dress appropriately


 

Dress to impress. This is the constant tip you will need to succeed in any aspect of your life. However, to be more specific, it is important to make sure you have dressed appropriately according to the profession you are seeking to pursue. Dressing professionally allows the recruiter to picture you in their office setting. If you show up in ripped jeans and sneakers, you will make an impression, but it will be the wrong one. Dress in your best business professional clothes for the fair in order to show recruiters how serious you are about the position. Additionally, feel free to do something to stand out in the crowd, wear a purple tie or a fun pair of shoes, and just remember to keep it professional.

 

2. Put together your game plan


 

Many job seekers go to career fairs to “see the sights” and are usually not prepared for the interview. You can get a huge jump on the competition by getting a list of the companies attending the fair and doing some research on each of the companies you want to interview with. With such a large event, it is likely going to be impossible to meet representatives from every company, so have a game plan in mind to ensure you do not miss out on the opportunity to meet with the decision makers and influencers you really want to get in front of.  Once you determine which companies you would like to meet with, research the company's mission and culture. By reflecting on the company's brand and mission, you can often find synergies between what is important to them and what is important to you; focus on that. GET PREPARED.

 

 

3. Practice your body language


 

The key is to look confident and assertive. Don’t look down at your feet as you introduce yourself. Make sure to maintain direct eye contact the entire time you are speaking and don’t let your mind or your eyes wander. Secondly, speak at a volume that assures you are being heard in a loud room. At all times avoid crossing your arms or putting your hands on your hips. If you don’t know what to do with your arms, carry a portfolio with your resume. Doing this will not only give you something to do with your hands and arms, but also make you appear more prepared; more importantly, it allows you to take notes.

 

 

4. Ask high value questions


 

According to some successful employers, asking the right question can usually determine and distinguish a strong candidate. This means that it's best to have some questions ready for the company representatives because employers are not merely looking for the most skilled candidate for the job; they are looking for candidates who are truly interested in their company. However, it's crucial to remember not to ask mundane questions that you could’ve known via a quick look at the organization’s website. For instance, don’t ask, “What does your company do?” Once you know the basics, it's easy to draft several inquiries to make you look smart, informed, and on target. Ask any employer ingenious questions and make them talk about the goals, visions, challenges they foresee for the position or the company overall. The more you engage them, focusing the discourse upon their company’s needs, the better the impression you'll make.

 

 

5. Bring your resume


 

As much as you should be expecting to be asked to apply online, you should always carry a plethora of resume copies when you plan to show up at a career fair. If you are really vouching for a specific company, make sure your resume is tailored according to their stringent requirements with all the right keywords. Nowadays, career experts are emphasising on the importance of career portfolios. These portfolios should include copies of your resumes, a list of references, and samples of your best work. Even if you're not currently employed, create a professional business card with your name, a headline that illustrates what you do, and your contact information. And, be sure to use a professional email address. If employers don't want to take your resume, you can still drop off a card to help them remember your conversation for future purposes.