GoPro, whose mounted cameras are used by everyone from action junkies to Instagram travel bloggers, has launched cheaper cameras to drive demand, exited a failing drone business and become leaner through job cuts, helping it revive profit margins. Still, its action cameras face stiff competition from ever-improving cameras on smartphones.
GoPro shares rose 2 per cent in after-hours trading, paring gains from an initial 10 per cent jump.
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In the fourth quarter ended December, GoPro gained market share in Asian markets including Japan, China, Korea, and Thailand, while in the United States it had an 87 per cent share of the action camera market by units, the San Mateo, California-based company said.
“It appears that GoPro accurately planned its Q4 inventory,” said Wedbush Securities analyst Alicia Reese. “HERO7 Black sold very well in Q4, driving ASPs 20 per cent higher,” she said, referring to average selling prices.
GoPro’s HERO 7 Black camera, which carries a $400 price tag, was its top-selling product in the December quarter without discounting, Chief Financial Officer Brian McGee said on a conference call with analysts.
The company also projected revenue of between $510 million and $550 million for the first half of 2019.
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“With this momentum and a continued focus on expense management, we’re planning for growth and profitability in 2019,” GoPro Chief Executive Officer Nicholas Woodman said in a statement.
The company reported a net income of $32 million in the quarter ended December 31, compared with a net loss of $55.9 million a year earlier.
Excluding one-time items, the company earned 30 cents per share, above analysts’ estimate of 26 cents, according to IBES data from Refinitiv.
Revenue surged 13 per cent to $377 million, exceeding analysts’ average estimate of $374.2 million.
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