The Lemonade singer announced the contest to her 123 million Instagram followers late on Wednesday in support of the Greenprint Project, which encourages people to reduce their environmental footprint by eating plant-based meals.
Beyonce pledged to eat plant-based breakfasts and go meatless on Mondays, while Jay-Z is promising to eat two plant-based meals a day.
The project is the brainchild of Beyonce’s personal trainer, Marco Borges, who published his The Greenprint book in December explaining his plant-based diet and exercise plan. The singer and her spouse wrote the introduction to the book.
Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyonce and/or Jay-Z for the next 30 years.
So, would you go vegan for Jay Z and Beyonce? Twitter had some thoughts.
Beyoncé: Free tickets if you go vegan
— UWC Just Kidding (@UWCJKonline) February 1, 2019
Me: pic.twitter.com/lKWI1Nd3Ec
https://twitter.com/ypark94/status/1091211831421616128
https://twitter.com/needyora/status/1090872040842702848
Me: I hate vegetables & healthy food.
— Brett (@Br3tt_Adam) January 31, 2019
Beyonce: Free tickets for life if you become a vegan!!
Me: #GreenPrintProject pic.twitter.com/joW1HbLGMN
https://twitter.com/FATHERBONNET/status/1090828151704428545
https://twitter.com/alyssa_nunley/status/1091003051144564741
Beyoncé said we vegan so we vegan pic.twitter.com/WN8JtaMDCk
— edris✨ (@supremxe) January 31, 2019
https://twitter.com/C_Swizzle_13/status/1091014286518841345
https://twitter.com/alexiswellss/status/1090841605706211329
https://twitter.com/literallyeddie_/status/1090822094357594112
I’m trying to go vegan for Beyoncé tickets but keep eating things that are non vegan pic.twitter.com/ejBZbuKbW6
— Rashell ✨ (@RashellEncalada) February 1, 2019
Me eating meat after I entered the contest to win Beyoncé concert tickets for life for being vegan pic.twitter.com/95bFeLQAws
— lee min’s ho (@tayywurrr) January 31, 2019
A study in the journal Science last June concluded that avoiding meat and dairy products would be the biggest way to reduce the environmental impact on the planet because of reduced irrigation of farmland, animal emissions, food processing and transport.
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