FRANKFURT: Pakistani companies participating in the Heimtextil 2019, an international trade fair for textile goods, are receiving a tremendous response.
International buyers, especially those from European countries, have expressed keen interest in the home textile, bed wear and towel products made in Pakistan.
Pakistani companies are hopeful that 2019 would be a positive year for the country’s exports and the national economy, especially the textile industry, following the announcement of concessions and supportive policies by the government.
According to Gul Ahmed Textile Mills Chairman Muhammad Bashir, positive response was received right from the very start of the exhibition as a large number of international buyers expressed interest in Pakistani products.
“Owing to depreciation of the rupee, we are getting great support while the reduction in gas prices has also put exporters in a good position,” he said, adding that “now the problem is only about the level of supply and we hope the issue will be resolved in a month”.
He, however, pointed out that protests in France and Britain’s upcoming exit from the European Union had posed challenges to the exporters, but they could overcome such problems through effective marketing and attractive prices.
“Large-scale exhibitions like Heimtextil help exporters gain key information about market trends,” he remarked.
Umar Salahuddin, a Pakistani representative in the organising team of the exhibition, said key buyers of Pakistani products at the Heimtextil 2019 would be from the US, Japan, Europe and Britain, which would give Pakistani textile manufacturers a great opportunity to gain access to a large number of buyers.
Fazal Alwani, who had been participating in the exhibition for the past 15 years, expected Pakistan to face stiff competition from India and Bangladesh.
“Pakistani textile products are being demanded all over the world as evident from the large number of buyers visiting Pakistani stalls at the exhibition. In order to be more competitive, we need to cut our production cost for which the new government must take immediate steps,” he said.
These included uninterrupted gas and electricity supply and competitive prices for raw material.
Published in The Express Tribune, January 10th, 2019.