Netflix publicly condemns #BirdBoxChallenge

Published: January 3, 2019
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PHOTO: THE VERGE

PHOTO: THE VERGE

After last year’s 13 Reasons Why comes yet another Netflix drama thriller which has stirred up quite a storm thanks to the impact it is having on its viewers.

If anything, the streaming portal out to have included a “Don’t try this at home” warning before releasing the hit Sandra Bullock-starrer Bird Box. 

The post-apocalyptic psychological thriller dropped on the streaming service late last month and sees Bullock playing a mother who wears a blindfold to avoid seeing mysterious forces that cause people to commit suicide, as she tries to save her children by leading them through dangerous terrain.

Naturally, many viewers were like, “Is that a double dare?” and “Challenge accepted,” reported E! NewsThe film inspired them to take on the #BirdBoxChallenge which essentially involves them trying to do everyday tasks blindfolded. Some fans took it too far, ending up running close to traffic and even accidentally causing their own children to run into walls.

After the challenge went viral, Netflix issued a warning to viewers about Bird Box. “Can’t believe I have to say this, but please do not hurt yourself in this Bird Box challenge,” the company tweeted on Wednesday, using all capital letters for emphasis. “We don’t know how this started and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

Let’s just hope these children take the warning seriously.

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