PAS announces partnership with Effie

Bringing Effie awards to Pakistan is a proud moment for the entire industry says PAS chairman

KARACHI: Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide. With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organised by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme. With 51 national programmes, four regional awards and one global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year. PAS Chairman Saqib Zia said, “Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission.” “As a results-focused forum for the industry, Effie brings together clients, agencies and media to debate and celebrate marketing effectiveness,” said Effie Worldwide President and CEO Traci Alford.  The competition will be open to all marketing efforts that ran in Pakistan between July 1, 2017 till September 30, 2018. The award gala will take place in May 2019 and the winners will be awarded with a Gold, Silver and Bronze trophy. A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.

Published in The Express Tribune, December 21^st, 2018.

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