#MeToo lit up Instagram's hashtags with 1.5 million usage in 2018

The movement that took the media industry by storm topped popular photo-sharing platform


Entertainment Desk December 13, 2018
PHOTO: FACEBOOK

The #MeToo movement that took the Bollywood and the media industry in India by storm topped popular photo-sharing platform Instagram's advocacy hashtags with 1.5 million usage in 2018, the company said on Thursday, reported Economic Times.

In "Instagram Year In Review 2018" report, the Facebook-owned company said that #timesup (used 597K times) and #marchforourlives (used 562K times), at second and third spot, demonstrated that the platform can be a powerful platform for users to speak out and bring light to meaningful causes.

#MeToo. PHOTO AFP #MeToo. PHOTO AFP

"Across our India community in particular, kindness and love took centrestage as people from across the country took to Instagram to share the things they love.

"#love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes," the company said in a statement.

Harvey Weinstein, pictured at Manhattan Criminal Courtroom on June 5, 2018, has been accused of sexual misconduct by dozens of women PHOTO: AFP Harvey Weinstein, pictured at Manhattan Criminal Courtroom on June 5, 2018, has been accused of sexual misconduct by dozens of womenPHOTO: AFP

The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally.

The "Heart Love Sticker" by Arata was the most-used "Giphy" sticker in Instagram Stories, while "Heart Eyes" was the most-used "Face Filter" in Stories.

Have something to add to the story? Share it in the comments below.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ

E-Publications

Most Read