Silkbank and DigitalPass - a part of Access Group - have entered into a strategic partnership that opens a vast arena of point redemption choices for Silkbank cardholders. This alliance will enable Silkbank cardholders to shop at several merchants across the country and pay using their loyalty points, without being restricted to a conventional catalogue of redemption options. In addition to this, Silkbank cardholders will also be able to book Instant Instalment Plans at POS terminals and break the cost of big ticket transactions, while shopping at selected merchants. “This alliance is a testament to our commitment of providing meaningful digital experiences to customers through innovation and simplicity,” said Access Group Chief Business Officer Yasum Mirza.
Published in The Express Tribune, November 30th, 2018.
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