Kering steps up digital strategy with new Apple deals

PARIS: French luxury goods group Kering announced new measures to step up its digital and e-commerce presence, which is among its fastest growing areas, including new partnerships with Apple.



Kering, whose brands include Gucci and Saint Laurent, said it was working on a suite of new apps in partnership with Apple to be used by staff at its stores and would have more control over e-commerce activities run with Yoox Net A Porter.