The brains behind the infamous ‘The Pakistani Martha Stewart’, Saher Sohail shares the ideology behind her venture, how she aims to address important social issues through her work and what lies ahead for her brand
How did the idea of ‘The Pakistani Martha Stewart’ come about?
The Pakistani Martha Stewart was a funny term that came up when I was still completing my undergrad. I was known for hosting many parties, doing lots of creative things like DIY projects, themed parties and more. I was termed the Pakistani version of Martha Stewart and it kind of got coined from there by my sister and friends. Originally it was a personal alias, hence the username. It kind of stuck with me until now.
As an artist/satirist, what elements of the society do you want to address through your work?
The double standards, the imbalance of power roles, challenging the deeply rooted patriarchal narrative that has been embedded into the framework of our society and personal lives, and reclaiming the term ‘Feminism’.
Tell us about your merchandise line and how do you come up with designs?
It’s all about fun to be honest. I like the idea of being able to wear your culture on tees or sweaters. I love contemporary street wear, casual yet catchy. Besides clothing, I have really popular phone cases, device cases and more.
Who has been your biggest strength and support in life?
My biggest inspiration and strength in my life has been my mom. Generic? Maybe. However I mean it when I say it. My mom has had a major role in who I am today, everything I am as a person. A woman, a daughter, an older sister and every other role I take on. All the progress I make in my professional and personal life will always root back to her. Not only is she my strength, but she is the reason I continue to prosper and excel. I always aspire to not only support her but become a sense of pride for her. A reason why her sacrifices were worth it.
What message would you like to give to young girls aspiring to achieve their goals?
Put yourself first. Find out what you like, what you dislike, what inspires you, what makes you happy. Dedicate some time to some introspection. At a young age we tend to distract ourselves and ignore our inner voice. Do not look at others’ lives and use it as a benchmark for your own success. Just because someone is pursuing something, doesn’t make them any better than you. If you like something and want to try it, don’t let others influence you not to try. Do you!
Artists/satirists you look up to?
I am loving all these new and upcoming artists on Instagram. Most of them I follow on my Instagram! I am also loving comedians like Hasan Minhaj, Jeremy McLellan and others.
Describe yourself in three words
Ambitious, creative and unconventional.