Bulls Eye acquires stake in Symmetry Group

Successful talks, negotiations and due diligence result in closure of deal

KARACHI: Successful talks, negotiations and due diligence resulted in the joining of hands between two leaders in their respective fields. Bulls Eye Group has acquired stakes in Symmetry Group.

Bulls Eye Group has a strong presence in advertising and activation business with BE DDB and Bulls Eye and its new investment in the Symmetry Group will only help it expand its offerings strongly into the digital space and build up its influence on the Pakistan agency landscape.

For Symmetry Group, a leading full service digital agency network which operates Symmetry Digital, Iris Digital and Creative Jin outfits, this deal brings in opportunities to invest and beef up its creative and content capabilities, fast tracking its digital transformation and the technological agenda for brands and further strengthen its leadership position in the marketplace. The partnership is expected to benefit both existing and potential clients of the two groups by creating cross channel synergies.

Commenting on the closure of this deal, CEO Bulls Eye Group, Shoaib Qureshy, said, “I am very happy, as now we are very uniquely poised as an agency group to take on any future brand challenge of our clients, in this fast digitalising world.”

Symmetry Group CEO Sarocsh Ahmed said, “This is exciting as it will help us consolidate our position further as a leader, offering the largest array of services to our customers delivering more integrated and holistic digital solutions.”