Celebrities join hands to #BeatPlasticPollution

The five-day activity invited people to donate their used plastic bottles in exchange for exciting gifts

KARACHI: Celebrities and media personalities including United Kingdom Deputy High Commissioner at Karachi Elin Burns, model and actor Ayesha Omar, Wasim Akram's wife, Shaniera Akram, activist Frieha Altaf, starlet Momal Shaikh, actor Yasir Hussain, Parchi actor Hareem Farooq, Sharmeen Abbas and Tooba Siddiqui joined #BeatPlasticPollution campaign, organised by  WWF-Pakistan in collaboration with Hoga Saaf Pakistan to put an end to environmental pollution, stated a press release. 

PHOTO: PUBLICITY

This five-day activity started from 10 August at Dolmen Mall Clifton invited people to donate their used plastic bottles in exchange for the opportunity to win exciting gifts.

The campaign focused on educating the masses about the world and the country’s plastic problem and how important it is to recycle. The plastic waste collected will be subsequently recycled by Waste Busters. The total number of plastic bottles collected were 2000.

PHOTO: PUBLICITY

The celebs encouraged citizens to replace single-use plastic products with reusable alternatives and emphasised on the need to create awareness on hazards of plastics in every day life.

One of the major concerns of plastic waste is how it is putting marine life in grave danger since marine animals ingest plastic. This not only causes internal injuries but toxins are also passed into the food chain consumed by humans.

PHOTO: PUBLICITY

Every piece of plastic ever made still exists somewhere in the world and we need to play our role individually in protecting the planet from becoming one big plastic waste dump.

 Have something to add to the story? Share it in the comments below.