Celebrate the spirit of friendship with Rooh Afza

Published: July 30, 2018
Hamdard Laboratories
Press Release

Rooh Afza, with its persistent effort to unite different cultures, ethnicities and nations over the past century, has carved a niche for itself in our hearts that leads to our kitchens. Building on its legacy as an ambassador of diversity, it announced this year that it will celebrate the International Friendship Day on July 30, on a grand scale.

Rooh Afza aims to educate people of Pakistan to not only highlight but also appreciate the uniqueness of individuals around them through their latest digital campaign. This campaign revolves around the game, ‘Never have I ever’, wherein a group of friends ask each other some truth-dare questions about their personal life. Each time a question goes unanswered, the respondent has to gulp down a shot of refreshing Rooh Afza.

Rooh Afza will also give prizes to the squad with the most exceptional description of their friends. Each person has to describe their friend and tag them in the comments section of Rooh Afza’s official page on Facebook. The group with the most interesting answers will win tickets to Onederland at Lucky One Mall.

So what are you waiting for?

Get out those Rooh Afza bottles for the fun is about to begin! We can’t wait for all those secrets that will surface in Rooh Afza’s version of ‘Never have I ever!’


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