Citron collection: Fashionable and fun

Sanam Chaudhri’s Citron collection is fruity and fun.

KARACHI:

Sanam Chaudhri describes her new Spring/Summer 2011 collection as “bright and fun.” She named it Citron, because, in her words, “I have used all citrus fruit colours, like bright orange and lime green.”

Chaudhri considers Citron her “most vibrant collection to date”.

During her pregnancy, the designer found herself constantly inspired by tangy colours. “The colours just spoke to me. My outfits have no embroidery, no embellishments; it is just the colours that speak!”

The line offers 13 different ensembles in mostly cotton and pure georgette, ranging from Rs3,500 to Rs9,000. Chaudhri’s target audience is women between the ages of 15 to 40 years.

Her fashion manta is ‘less is more’, so Chaudhri sticks to single tone tops and unique lowers. The young mom terms her collection ideal for resort wear. “I would love to wear it if I was on a holiday in Thailand or Bali, Indonesia,” she explained.

Chaudhri plans to stock up for the summers, and bring forth a cotton pret line, with loud prints.

The Citron collection will hit stores in Karachi and Lahore, by the second week of June.

Published in The Express Tribune, May 27^th, 2011.