EFU wins Brands of the Year Award

Brands of the year Award is a distinctive and premier recognition for a brand's performance

KARACHI: EFU General, Pakistan’s largest and oldest general insurer, has been conferred with ‘Brands of the Year Award 2017’ for the best general insurance company by the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) and the Brands Foundation. EFU General has been winning this award for eight consecutive years.

Brands of the year Award is a distinctive and premier recognition for a brand based on current year’s market standing and consumer performance. It honours only a single brand in each category every year, which dominantly leads through all the levels of selection criteria. In 2017, EFU General Insurance Limited, including its takaful operations, crossed the premium/contribution figure of Rs20 billion.

Published in The Express Tribune, June 5^th, 2018.

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