ISLAMABAD: Benazir Income Support Programme on Friday launched “Rural Livelihood Programme” in collaboration with Nestle Pakistan.
“I am delighted that Nestle Pakistan has joined hands with BISP to support women beneficiaries by providing them with an opportunity to earn better livelihoods by selling Nestle products,” said Marvi Memon while addressing the launching ceremony of Rural Livelihood Program.
The event was also attended by BISP Secretary Omar Hamid Khan, Country World Bank Director Patchamuthu Illangovan, and Nestle Pakistan Managing Director Bruno Olierhoek.
“Women are the core of any society…I feel proud engaging the unheard voices in the mainstream, to uplift the poorest and vulnerable women of the society, in Pakistan,” said Memon.
There are more than 200 BISP women beneficiaries were present on the occasion who are working as sales agents for the company in rural areas of Punjab and Sindh. They were awarded souvenirs by the chief guest.
The core concept of this initiative is to encourage public-private partnership to increase the employment opportunities for the poorest segment of the country to earn better livelihoods. Khan said that this is just the start of the beginning and BISP is committed to increasing such public-private partnerships under the Corporate Social Responsibility (CSR) from the private sector.
“It has been proven as evident by our partnership with Nestle that when women take charge and control of their financial circumstances…this initiative is an example of the effective role public-private partnerships (PPP) can play in alleviating poverty,” said the secretary.
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