Since its inception, Sana Safinaz has been challenging conventional rules of fashion and creating innovative eastern-wear (both luxury wear and lawn) for the modern Pakistan woman. This season again, Sana Safinaz has launched two ground-breaking collections- the perfect combination of luxury and comfort.
Inspired by the delicate cherry blossom flower, Sana Safinaz’s Luxury Collection 2018 is unapologetically feminine. Playful sorbet colours are juxtaposed with bold neon splashes, embellished with dreamy pearl embroidery inspired by Art Deco and traditional floral motifs, rendered onto rich, luxurious fabrics such as gauze and chiffon by hand with meticulous precision - a collection fit for a queen.
At the same time, their coveted Eid Muzlin Collection 2018 has also been launched. By using the game-changing Muzlin fabric that is adored by women across the country and pairing it with gorgeous intricate embroidery, Sana Safinaz has managed to breathe new life into Muzlin just in time for Eid!
This new collection is a celebration of the colours of spring that range from from deep reds to shimmering aquas and demure whites. Additionally, the hues are combined with gold and bronze detailing to make each ensemble truly festive.
These striking colours are complemented with rich embroidered motifs inspired by age-old Mughal art, lining the walls of some of the stately structures that still exist in Old Lahore. All of this glamour is infused into muzlin, the one fabric that embodies ease and comfort.
The collection is a nod to Sana Safinaz’s creative genius as it continues to redefine Pakistani style by offering more substance with each collection at extremely low prices, making quality fashion accessible to everyone. The latest collection by Sana Safinaz is unapologetically feminine; a tribute to all the dynamic Pakistani women of the 21st century.
The 2018 Luxury Collection is the perfect combination of classic and contemporary; with dreamy pearl embroidery in Art Deco patterns, rendered by hand onto rich fabrics such as gauze and chiffon – the same ethos that inspires their bridal couture for a fraction of the price.
This collection is yet another example of Sana and Safinaz breaking the boundaries of the fashion industry and creating elegant luxury wear accessible to the average Pakistani woman.
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