edenrobe celebrates the confident woman of today

Edenrobe's festive collection carries a very important message.

Women who are considered an epitome of grace and courage are wrongly judged on the basis of lifestyle choices like how they work and what they wear.  Born in a Pakistani society is ample enough to face a myriad of negative comments and judgmental statements every now and then. The biggest issue prevailing in the society is the 'rishta issue'.

Acha parho warna rishta acha nahe ayega, Itni moti ho! Tumse kon shadi kaaryga? Gol roti banana nahe ati,haw? Susral walon ko bhooka rakhogi kya. And on top of that we expect our bahu to be a doctor and be able to make gol rotis (round bread).



Edenrobe’s recent campaign 'I Choose Me', specifically targets stereotypes that do not let the woman in our society breathe. As a matter of fact, the thought of getting a perfect rishta ruins their dreams, career and everything else.  The absurd part is that they do not indulge in thinking about such things on their own, but are influenced to think in such a manner either by the society, peers or family.

This initiative by edenrobe encourages women to first love themselves and conquer their world of dreams before entering anyone’s life with unfulfilled visions and wishes.



Renowned celebrities from the entertainment industry, including Zara Noor Abbas and Faiza Saleem also joined the bandwagon. They put forward their thoughts on the matter and talked about their inspiration in life, how they use it to set themselves apart from others and the iconic and unique examples they have established for others to follow.



The entire campaign conveys the message that no matter how you look, what you wear, you should be confident and should not  get distracted by the concept of ‘log kya kahengay’ because only you have the right to choose your way of living, no one else. Your rishta doesn’t depend on your looks; it’s a matter of fate.

[embed]https://www.youtube.com/watch?v=7a_rrquE5KQ[/embed]

Edenrobe with its latest collection of vibrant prints, catchy colours and a range of designs ensures women get the best beauty they deserve. Women Festive Volume 1 is now available in stores and online with a simple message ‘I choose me’.