Media campaigns in Gulf, Far East planned

ISLAMABAD: The Overseas Employment Corporation (OEC) plans to carry out massive media campaigns abroad to eventually engage foreign countries for ensuring employment to Pakistan’s skilled manpower that comes out annually by over 0.35 million.

The OEC has worked out these campaigns as an optimum way to check drastic decline on this count after about 4.5 million foreign workforce was affected in the wake of economic shifts in GCC since 2015. Talking to APP, the Deputy Managing Director (DMD) of OEC Muhammad Jamshed said promotional campaigns would be launched through foreign electronic, print and social media as well as by OEC’s web portal.

He said “UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Libya, Malaysia and South Korea have been identified as potential countries for these drives and department is in constant contact with our high commissions on this count.”

“The campaigns via electronic media in Gulf Cooperation Council’s (GCC) countries are not possible and for the purpose, events, conferences and road-shows will be arranged through community welfare attaché”, he elaborated the plan.

The country at the moment has on its strength “over 4 million skilled manpower and out of these 2.5 million meets international standards who can contribute significantly through foreign remittance,” he added.

Jamshed revealed that a project PC-I of Rs125million has been started by OEC last year for immediate marketing and promotional activities through State Life Emigrant’s Insurance Fund (SLEIF) Account of the Ministry of Overseas Pakistanis and Human Resource Development (MOP&HRD).

It has been approved, in principle, by the Departmental Working Party (DWP) of the Ministry and the final approval is expected to be accorded in a meeting scheduled to be held next month, he added.

He said the MOP&HRD had been requested that in pursuance of OEC’s mandate as assigned under the Emigration Ordinance, 1979 Rule 4 (1), it may be authorised to utilise the funds from SLEIF Account.      “Currently, billions of rupees are being accumulated in the SLEIF Account and these funds can be utilised for all activities related to promotion of employment abroad,” he added.

Jamshed said OEC was perturbed over country’s human export decline and repatriation of skilled workers.

He said a proposal has also been moved regarding addition of Rs200 in existing fees of Rs2,000 of  Manpower Welfare Fund, aimed at welfare of overseas Pakistanis that was also under process.

He said timely release of required funds would help OEC to achieve advancement of direct communication and diplomatic channels, besides ensuring qualitative training of workforce, upgrade of its infrastructure for expeditious processing and to make sure the repatriation of overseas Pakistanis was made as per work agreements.

However, he regretted the paucity of funds and disagreement between stakeholders was main hurdles in achieving the desired targets and goals.

 

Published in The Express Tribune, April 23^rd, 2018.