Fairs and exhibitions: LCCI chief stresses promotion of trade

LAHORE: Pakistan needs to market itself as a land of trade and investment opportunities to get due share in the global exports worth over $15.9 trillion and nothing can be better than organising trade fairs and exhibitions, said LCCI President Malik Tahir Javaid.

Speaking at an event in Lahore, he said that trade fairs and exhibitions are more than just a marketing tool as these highlight the potential of tradable products of any country, pave way for joint ventures, bring in much-needed foreign exchange and highlight the country's soft image. He said that 'Pakistan Paper and Stationery Show' will help promote investment in these sectors. The exhibitions help with finding new clients and partners besides increasing sales figures through expansion in geographical range of their sales. 

Published in The Express Tribune, April 21^st, 2018.

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