Mexico data protection body to investigate possible links to Cambridge Analytica

Published: April 10, 2018
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The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain March 21, 2018.
PHOTO: REUTERS

The nameplate of political consultancy, Cambridge Analytica, is seen in central London, Britain March 21, 2018. PHOTO: REUTERS

MEXICO CITY: Mexico’s data protection body said on Monday it had opened an investigation into whether companies possibly linked to political consultancy Cambridge Analytica broke the country’s data protection laws.

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INAI, the transparency, and data protection regulator, said it was looking at Mexican companies that worked with cellphone app Pig.gi, which gives users free top-ups in exchange for receiving ads and completing surveys.

The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to target US and British voters in recent elections.

Pig.gi, which has 1 million downloads in Mexico and Colombia combined, said it had shared results of two election polls of Mexican users with the consultancy and other partners.

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Cambridge Analytica has denied Facebook data was used to help to build profiles of American voters and build support for Donald Trump in the 2016 US presidential election.

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