The 'Dandruff Free' move set the PSL stage on fire

Check out the best 'Dandruff Free" move moments from PSL!

If you were following the nail-biting season of PSL closely, you must have noticed the audience in almost all the matches doing the now iconic #DandruffFreePakistan move with the synchronization reminiscent of a Bollywood movie. From bloggers to celebrities to publishers, the audience was more alive and active than ever with the signature H&S move which has set the scene ablaze offline as well as online.

Kudos to H&S team for coming up with the idea of capitalizing on the cricket fever and for integrating their signature move during matches. This  suave marketing ‘move’ has been adopted by many international giants such as Tide, Gatorade, Budweiser et al to cash in on the Super Bowl frenzy. H&S has become the first brand to own a finale by integrating their brand dance move into the match by activating and involving the audience.

Marketing campaigns like these are not only fun to watch but also set an example for other brands by proving that when you make the public a part of your campaign not only do you accrue new levels of inclusivity you also end up increasing your virility and talkability tenfold and that too organically. Hopefully, next season many more brands will learn from this success story and include the audience in their future campaigns for an all-inclusive and entertaining experience.

The audience did not miss a chance to fully ride the signature move wave. Taking cue from them, online publications have also picked up on some of the best #DandruffFreePakistan move moments from the matches.

Here are some of our favourites from the PSL Finale:

@umairyousufs and @Behtareenpk doing the #DandruffFreePakistan move at the stadium #HeadandShoulders and #PSLFinalinKarachi #IslamabadUnited pic.twitter.com/NuzsET5xoA

— ebuzztoday.com (@ebuzztoday) March 26, 2018

[embed]https://www.instagram.com/p/BgxtLJLFiJp/[/embed]

[embed]https://www.instagram.com/p/BgwnM_aBXSJ/[/embed]

[embed]https://www.instagram.com/p/BgwTgsSAReL/[/embed]