Mobile phones: Nokia launches recycling drive

Campaign aimed at providing easy solution for recycling of mobile phones, accessories, chargers and mobile batteries.

KARACHI: Nokia has kicked off a two-month ‘Mobile phone takeback and recycling’ campaign in a bid to improve environmental awareness and provide an easy solution for recycling of mobile phones, accessories, chargers and mobile batteries of all brands, says a press release.

The initiative has been taken in collaboration with Ufone, Unilever, Orient Advertising and United Media. Recycling is processing of old material into something new in order to prevent wasting useful material, to cut energy consumption and to reduce the need for waste land filling.

Nokia Pakistan and Afghanistan Communications Manager Adeel Hashmi said, “If the 4.6 billion people using mobile phones recycled just one unused phone at the end of its life, together we would save nearly 370,000 tons of raw material and reduce greenhouse gases to the same effect as taking six million cars off the road.”

Published in The Express Tribune, May 12^th, 2011.