Total Parco launches premium fuel

KARACHI: Total Parco Pakistan Limited on March 15, 2018 launched one of the most premium fuels for the Pakistani market with the introduction of TOTAL EXCELLIUM HOBC on its selected retail network. The product has been launched to cater to diverse needs of customers on wanting a fuel that cleans the engine and reduces fuel consumption with fewer polluting emissions, as the marketing tagline states, “The fuel that cleans your engine km after km”. Total Parco CEO Olivier Sabrie considered the launch of TOTAL EXCELLIUM HOBC significant as it was a step towards innovation to help customers choose the best fuel for their engines.  The pre-product launch on March 14, 2018 at Pearl Continental Hotel, Rawalpindi showcased an electrifying personification of TOTAL EXCELLIUM. 

Published in The Express Tribune, March 23^rd, 2018.

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