Philips changing name to Signify

Company will continue to use the Philips brand under the existing licensing agreement with Royal Philips


Press Release March 22, 2018
PHOTO: AFP

KARACHI: Philips Lighting (Euronext: LIGHT), the world leader in lighting, announced its intention of changing its name from Philips Lighting to Signify. The choice of our new company name originates from the fact that light becomes an intelligent language, which connects and conveys meaning. The company will continue to use the Philips brand under the existing licensing agreement with Royal Philips. “We’re excited to announce our new company name as another step in our transformation journey,” said Philips Lighting CEO Eric Rondolat. “Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own and will serve to further unite our 32,000 employees. At the same time, we remain proud to continue to use the Philips brand on our products.”  

Published in The Express Tribune, March 22nd, 2018.

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