Activism gone wrong 

Letter March 12, 2018
As usual designers in an attempt to appear progressive jumped on the bandwagon of women empowerment

LAHORE: PFDC Sunsilk Fashion Week that took place over the weekend, starting from Friday to Sunday, had once again given the country a number of aesthetic designs and haute couture. New designers also kept up with the growing fashion industry of the country by producing some really good silhouettes. However, as usual designers in an attempt to appear progressive jumped on the bandwagon of women empowerment that not only looked misplaced but also did little for women’s fight for their rights.

It is an open secret that most high-end brands produce their products by exploiting their workers and often also pay them less than the set minimum wage by the state, and many of these workers happen to be women, sometimes even little girls. In the wake of this, going on stage holding placards that advocate for women’s rights seem hypocritical.

Neha Adam

Published in The Express Tribune, March 12th, 2018.

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