More worrisome is the statement that the brand issued to clear their stance
FAISALABAD: It is to the cultural insensitivity of businesses and corporate ventures who one after the other continue to engage in promoting their businesses and products while completely ignoring the basic ideals of humanistic and ethical values. The recent example of this comes from a popular clothing line for “racist” and insensitive advertisement campaign one would like to rightly question those responsible for planning such campaigns. More worrisome is the statement that the brand issued to clear their stance by ignorantly defending their creative genius rather than issuing an apology.
Umar Haseeb
Published in The Express Tribune, March 12th, 2018.
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