Mountain Dew stayed true to its new tagline: #DarrKeAagayJeetHai with their newest activity. Dew partnered up with Careem to bring their customers the ride of their life. A lucky few were chosen and the Mountain Dew Cholistan Rally experience was brought to them!
Unsuspecting customers ordered a Careem to go about their business and were pleasantly surprised when they saw the Dew branded rally jeep drive up.The huge Vigo was decked out in Dew colours and signage. The excited customers got into the jeep and were rushed off to the Ravi area for some extreme off-roading!
The Dewd driver showed off his expert driving skills as he pulled off some thrilling stunts in the rugged terrain. The customers were in no hurry to end their experience and held on to their seats till the very end.
All of them truly experienced that “darr ke aagay jeet hai” motto as they challenged themselves with this exciting and spontaneous activity.
Dew and Careem wanted most customers to experience Cholistan in one way or another. Even though not everyone could go off-roading, they were able to ride in the rally jeep and the Dewd driver dropped them off wherever they wanted.
Mountain Dew truly embraced the spirit of facing fears and brought this unforgettable experience of #DewCholistanRide within reach of many lucky customers.
Check out the video.