KARACHI: Rock band Aaroh has just released its brand new single titled Jeet on social media. The song is a foot-tapping pop rock melody accompanied by a video which is an absolutely befitting tribute to PSL, cricket, winning and Pakistan.
With perfect words, an unforgettable tune that is both fresh and nostalgic, this amazing track will leave both music and cricket fans delighted. PSL is around the corner and the one question that is on everyone’s lips is which team is your favorite? The video answer this question in a surprising twist at the end that leaves you inspired.
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According to an official statement by Aaroh, "Cricket runs in our veins. Cricket hamari rug rug mei dorta hai. This is the only brief we had in mind for the video and its hit the nail on the head." The cricket shots interspersed with the band's performance in a clean looking, technically sound video are a treat to watch.
Talking exclusively to The Express Tribune, the band confirmed that the song was a personal initiative and not funded by any brand, organization or entity. "We have made the video ourselves with our own money," said Farooq, the band's vocalist.
To a question as to why they chose this route, Khalid who is the band's bassist and cricket enthusiast said, "Great way to answer all those queries as to which team are we supporting. We are Pakistanis, we love this country and we wanted in our own way to pay tribute to PSL."
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"The league has done wonders for Pakistan and its image; from not having any local matches to a point where international players are playing in Pakistan. PSL has revived the national spirit. This is why we have paid tribute to everyone involved in this game – from players to fans to even the organizers. This song is about passion and winning spirit," added Khalid.
Known for hard core rock hits like Raag Neela and Pyaar Ka Jaal to unforgettable ballads such as Na Kaho and Ik Chah, Aaroh emerged on the music scene after winning the first ever Pepsi Battle of the Bands and reigned for several years before taking a break.
They returned in 2017 with music that’s bigger, better and bolder while still holding clear traces of its signature sound with a rocking rendition of Habib Jalib’s famous poem Mein Nahi Manta and also appeared on the second season of Pepsi Battle of the Bands.
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