Pouts in vogue: women acquire big lips to look pretty

NEW DEHLI: Now you can pout like Angelina Jolie or Priyanka Chopra, for a price, of course! From girls in their 20s to women in 40s, many are opting for lip augmentation to look attractive.

"There has been a 25-30 per cent increase in the number of women opting for lip fillers over the past three to four years. Many women come to us asking for a pout like Priyanka Chopra or Angelina Jolie," Mumbai-based cosmetic surgeon Meenakshi Aggarwal told IANS on phone.

Among Indian actresses, Aishwarya Rai, Kareena Kapoor and Katrina Kaif are known for their naturally pouty lips, while in Hollywood, Anne Hathaway, Scarlett Johansson and Keira Knightley have set a trend with their sexy lips.

It is a blessing for those who have them naturally, but those who don't have it, need not fret.

In India, according to Mumbai-based cosmetic surgeons Viral Desai, pouty lips are more popular among aspiring models and actresses, many of whom acquire it through various procedures.

"A lot of young women, including those who are eager to make a career in Bollywood or in the fashion world are asking us to give them plumper lips," said Desai.

The process of lip augmentation is not new in the cosmetic industry, but the trend has caught the fancy of youngsters.

A new procedure has been introduced that involves neck muscle graft being implanted into lips. Patients are put through anesthesia and sternocleidomastoid muscle from the neck is used as a graft and implanted into the lips.

"This procedure doesn't need to be repeated as compared to filler injections. It is new, but the response is growing by 10 to 15 percent every year. Its long- term effect is making it popular among women," Dhir told IANS.

Lip fillers cost 18,000 Indian rupees onwards and take just 15 minutes, while the cost of a neck muscle implant goes up to 50,000-70,000 Indian rupees and the entire procedure takes around one to two hours.

As far as after-effects are concerned, the swelling on the lips stays for one or two weeks while with lip fillers, women are free to move around within 24 hours.

Despite the new procedure giving long lasting results, lip fillers remain popular among women, says Aggarwal.

"Girls are still going for lip fillers as these are cost-effective and hardly time consuming. They also get an option to change their looks if they wish to," she said.