Experts gather to find solutions to challenges faced by e-commerce

Suggest businesses should have customer-centric approach for boosting exports

Our Correspondent February 09, 2018
Suggest businesses should have customer-centric approach for boosting exports PHOTO: FILE

KARACHI:, an e-commerce platform that provides services to trading companies, organised a one-day conference EcomX Pakistan in association with Microsoft and Pakistan Software Houses Association.

A large number of experts belonging to the IT sector, business start-ups, logistics companies and small and medium enterprises participated in the event. They discussed comprehensive digital solutions to the challenges faced by the rapidly growing e-commerce industry.

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The conference was aimed at strengthening e-commerce in Pakistan by highlighting its core components ie connectivity, technology, inventory, supply chain, logistics and online payments.

Apart from Pakistan’s IT firms, regional and global IT experts from Facebook, Google and Microsoft also participated in the conference.

Speaking on the occasion, the experts called for framing policies to provide a sound basis for e-commerce in Pakistan and suggested the creation of a necessary regulatory environment. Debates, chaired by a panel of experts, on various technical products were also held.

While highlighting the deterioration in Pakistan’s exports, the experts emphasised that businesses should shift their focus from the business-to-business approach to business-to-customer connectivity.

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“For countries like Pakistan, which face difficulty in connecting to international businesses, it is important to invest in e-commerce and digital solutions so that through digital correspondence catering to the international market becomes easier,” an expert said.

Keeping in view the growing number of internet users in the region, experts have estimated the turnout of e-commerce business to reach up to $1 billion which is at present limited to $300 million.

Published in The Express Tribune, February 9th, 2018.

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