According to Twitter India's annual ranking list, Raees was the most talked about Hindi film in 2017 based on the hashtag volume.
Set against the backdrop of prohibition in Gujarat, Raees, directed by Rahul Dholakia, touches upon the way the alcohol industry crumbled and several illegal activities followed.
Salman's Tubelight might have been a dud at the box office, but features in the third position in the list.
Sanjay Leela Bhansali's controversial film Padmavati, with Deepika Padukone, Shahid Kapoor and Ranveer Singh in the lead, was number four, followed by Kaabil, Jab Harry Met Sejal, Toilet Ek Prem Katha, Golmaal Again, Judwaa 2 and Jagga Jasoos.
Shah Rukh has also topped Twitter's most talked about celebrity list. Among the ladies, Deepika has topped the list.
Have something to add to the story? Share it in the comments below.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ