Nippon Steel aims to be ready for electric vehicles era

Its strategy to cope with automakers’ shift will be a key item in its new three-year business plan


Reuters December 24, 2017
A logo of Nippon Steel & Sumitomo Metal Corp is pictured outside its headquarters in Tokyo November 9, 2012. PHOTO: REUTERS

Nippon Steel & Sumitomo Metal is preparing for an era of electric vehicles (EV) which require lighter materials by seeking advances in technology and possibly joining forces with makers of other materials.

“I think the auto industry is at a turning point in terms of technology,” Kosei Shindo, president of Nippon Steel, Japan’s biggest steelmaker, told Reuters in an interview.

“We need to advance our technology to meet this mega trend toward EVs,” he said, adding that its strategy to cope with automakers’ shift will be a key item in its new three-year business plan which will start in April.

Toyota to make over 10 battery EV models globally in early 2020s

Tighter global emissions regulations are forcing automakers worldwide to shift to EVs, including all-battery EVs that will require capacity to deliver longer ranges.

Reducing the weight of a vehicle will be critical. Batteries are an expensive but vital component, so a reduction in car weight will mean fewer batteries will be needed to power the vehicle, saving on costs.

Industry experts anticipate plug-in hybrid petrol-electric vehicles and all-battery EVs will account for as much as 26 per cent of global car sales by 2030, versus just over 1 per cent last year, data from the International Energy Agency shows.

“I don’t expect to see sudden switches to EVs in one or two years as automakers face issues to overcome such as electric infrastructure,” Shindo said, adding that steel will remain the mainstay material for vehicles as it offers the cheapest cost in relation to strength.

“But we want to map out and begin our strategy in the next three years to cope with technological innovation in an auto industry,” Shindo said.

Steelmakers already face competition from aluminum, carbon fiber and other light materials producers seeking to cash in on demand in the auto sector going through the biggest change in its history.

BMW to spend $237 million on battery cell center

“We have options to either become a department store of various materials on our own or to stay focused on steel,” Shindo said, adding that alliances with suppliers of competing materials would be an option.

“We’ll take steps to reflect demand from our customers and technological development in an auto industry,” he said.

Shindo also said that his company renewed its 5-year alliance contract with Kobe Steel in November, after the smaller peer disclosed that about of its 500 customers had received products with falsified specifications, throwing global supply chains into turmoil.

Nippon Steel owns a 2.95 per cent stake in Kobe Steel, which has been at the center of a data-falsification scandal that has shaken Japan’s manufacturing industry.

“Our alliance will not change,” Shindo said, but ruled out raising its stake in Kobe Steel or sending its executives to the company.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ