New avenues: French giant focuses on Pakistan
A leading French manufacturer dealing in industrial tools has announced that it is expanding its global outreach and will introduce its lifting equipment and services in the untapped market of Pakistan.
“This move to the sub-continent reflects the company’s policy to offer innovative products and services to the new markets opening up worldwide,” the manufacturer Verlinde said in an announcement.
Business Development Manager Simon Rothechild said, “Expanding brand presence into Pakistan at this time is a significant move and comes at an exciting time for the development of our global business.” He said, “Our team is already in place in Pakistan and this means that the whole of Pakistani territory is open for Verlinde. The team will now focus on promoting the company and showcasing the wide range of services we can offer to this marketplace.”
Published in The Express Tribune, April 29th, 2011.
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