A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017.
PHOTO: REUTERS
Record label Warner Music has already signed on while Sony Music Entertainment, Universal Music, and Merlin, a consortium of independent labels, are in talks with the video streaming website, Bloomberg said.
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The service, internally referred to as Remix according to Bloomberg, will compete with similar offerings from Spotify and Apple.
Google, another Alphabet unit, introduced Google Play Music, a streaming service, in 2011. YouTube launched ad-free, subscription-based YouTube Red in 2016 featuring exclusive video content from popular creators such as Lilly Singh Michael Stevens.
YouTube was not available for comment outside regular business hours.
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