Naya Jeevan and the poverty trap

"Single major medical events such as heart attacks or pregnancy can decimate poverty-stricken families."

Express April 21, 2011

Single major medical events such as heart attacks or pregnancy can decimate poverty-stricken families and it is therefore important to tackle poverty at its root causes, stated founder and Chief Executive Officer (CEO) of Naya Jeevan, Asher Hasan.

Hasan, who was speaking on The Morning Show on Express 24/7, said that his organisation believed that all Pakistanis should have access to quality healthcare.

Hasan’s Naya Jeevan, which is a not for profit social enterprise providing healthcare to lower income families, began operating in 2009 and currently has close to 11,000 beneficiaries of health plans.

“The idea is that philanthropy should not take place in silos and social services should be provided in total eco-systems, so that families can have access to healthcare, economic opportunities and financial services,” he said.

“This will help the family come out of poverty and into the middle-class”.

He said the priority of Naya Jeevan was social impact and unlike a Non-profit Organisation (NGO), a social enterprise focuses on becoming independent of grants over time.

Hasan said his organisation catered to people with a salary threshold of Rs20,000 and below, and said that the reason behind this was that this income level was vulnerable and exposed in their time of need, adding that families are normally at the mercy of their employers.


Dr. Asher Hasan | 11 years ago | Reply @Uzma Hasan: Dear Uzma: Thanks for your comments. You are welcome to accompany our medical doctors in the field at any time and see the impact we are having on the low-income communities we serve. Our beneficiaries include the low-income staff at organizations such as Espresso Cafes, Cafe Flo, sanofi-aventis, Deutsche Bank, Jafferjees, Avari & Beach Luxury Hotels, etc. You can always visit those organizations and ask the low-income staff directly. As for your reference to New Delhi, we are a US and Pakistan based organization. We have no affiliations to India, other than the shared belief that all low-income people, regardless of their ethnic, religious or national identity should be able to live their lives with dignity and have affordable access to healthcare coupled to other critical social services such as access to education, financial services, etc. That includes all Pakistanis, Indians, Bangladeshis, Sri Lankans, etc. regards, Dr. Asher Hasan Founder & Chief Executive Officer NAYA JEEVAN
Uzma Hasan | 11 years ago | Reply Another 3 cups of tea scam. They are taking money from international donors but we have not seen their work. Yes they are connected to New Delhi and having lots of fun but where is the financial sheet.
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ

Most Read