Effect of Facebook's ban on business

KARACHI: This is with reference to your report ‘Facebook ban: major businesses, NGOs affected’ (May 22). Thank you for adding our name to the list. However, we have not been affected by the banning of Facebook. Only about four per cent of our site’s users come from Facebook and luckily we have diversified the means in which we are able to contact our site’s fans. I would say that the small businesses have been mostly affected since that was their main way of keeping in contact with their customer database. The larger companies generally have a well-established name, a separate client database and a frequently visited website or location. Therefore Facebook is just an added resource, but not necessarily a crucial marketing tool.

In reference to our description in the said article, “restaurants” is only one of 44 categories on our site. We may do some “restaurant aggregating”, but KarachiSnob.com is better classified as a “fine business directory” showcasing the top businesses in the city.

Published in the Express Tribune, May 23rd, 2010.