Greatly admire Bunto Kazmi and Indian designer Anita Dongre: Designer Moshin Naveed Ranjha

Mohsin Naveed Ranjha is effortlessly blending respect for age-old traditional craft with forward-thinking aesthetics

LAHORE: It can be challenging for any new designer on the block to create his exclusive label and become accepted amongst the legendary designers who have now become veterans of the Pakistani fashion industry - but Mohsin Naveed Ranjha has emerged as an enormously talented designer who is effortlessly blending respect for age-old traditional craft with forward-thinking aesthetics.

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The world of fashion always fascinated Mohsin from a very young age; he had this constant urge to keep himself updated with the latest fashion trends from around the fashion world.



In his short span in the industry, Mohsin has already showcased his collection Nash-e-Zareen at BCW where Humaima Malick was the show stopper.

Later, in the same year he participated at QHBCW 2016 and presented his collection 'Chaap Tilak' and Mawra Hocane was his show stopper.

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“This world fascinated me and I was always eager to know more," said Mohsin. "It is one of the things I feel most connected to. It was this passion which then drove me to study fashion design and textiles and pursue it as a career. I come from a textile background with my family being involved in the textile sector."

"I, however, chose to take a different direction and went into the fashion industry because I was passionate about it. All my formal education has been in a fashion school and rather than just learning through experience, I have had the theoretical and practical knowledge about fashion as I was formally trained in it," Mohsin further said.

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Talking about how the industry has taken him in as an outsider who is trying to break into the main stream fashion industry, Mohsin said, “I must admit, it wasn’t easy to start with as you have to prove yourself to the industry but it was this competitive nature of the Pakistani fashion industry that motivated me to excel in it."



"It made me work harder and I had to keep improving my work in order to make a mark. By the grace of Allah, this hard work paid off and has earned me respectable recognition. We also  believe in catering to a wide variety of clients and creating something that matches every client’s taste and needs," asserted Mohsin.

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"Building our philosophy on this notion, we focus on the diversity in our craft. At MNR you will see no repetition. There is a huge variation, from classic to contemporary, from intricate to heavy embellishments, you will find it all. We use a wide colour palette from pastels to vibrant, playing with different tints to get the best designs."

Mohsin opened his studio doors for the public this summer. His boutique is a vision of his aesthetics and creativity.



“Opening a store in the heart of Lahore on the MM Alam road has been great so far and we have been able to achieve all our initial goals. We hope to continue to provide the best to our clients and exceed their expectations. Customer loyalty is essential to every brand. We, at MNR, are constantly directing our efforts to make the customers’ experience more special. We strive to deliver the best," Mohsin added.

The designer has worked with many artists including Maya Ali who also happens to be his muse. Maya also shared her admiration for Mohsin’s designs and said, “Mohsin has huge admiration for some of the designers and is inspired from them."

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"I have always wanted to design for celebrities and I was given an opportunity to do so when I dressed Maya Ali. It was an extremely enjoyable experience. We are working on designing for some international celebrities too. We are also doing a few songs for upcoming movies Teefa and Rangreza which will feature MNR designs," revealed Mohsin.



Maya also shared her admiration for Mohsin’s designs and confessed, “Mohsin is a great designer and I love his designs and silhouettes. I can trust him completely to make something gorgeous for me no matter what the occasion!"

The Mann Mayaal star went on to add, "His work ethic is commendable which is why I love working with him. I can visit his store with my eyes closed and pick whatever and trust it to be absolutely stunning! He is one of the kindest and most talented people in this industry and a great friend to me."

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Delving into the MNR signature bridal couture, Mohsin said, “One designer that I greatly admire is Bunto Kazmi. Her work is astounding with its classic charm and manifestation of culture and heritage. She gives a whole new meaning to conventionalism. Anita Dongre from India is another very inspiring designer. I am extremely impressed by her work," Mohsin told The Express Tribune.



Further discussing his signature bridal couture, he concluded, “MNR  brides have changed the perception of consumers. The motto is to make our brides a walking piece of art! They can’t simply be categorised as conventional or contemporary - rather, a perfect blend of the two. Our bridal wear has become the MNR signature over the years."

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