Abraaj will help Cinepax in developing 80 new screens across multiple locations, the private equity firm said in a statement.
https://twitter.com/abraajgroup/status/915609312470413312
Cinepax will also develop other entertainment-related ventures, the statement said, but did not reveal the value of the investment.
Cinepax, which launched its first multiplex in 2007, has since established itself as the market leader in the country, boasting 29 screens in 12 locations.
The country’s current low ratio of cinema screens of 0.5 per million people and the possibility of revitalising the local film industry presents a compelling investment opportunity, Abraaj said.
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The investment will help build confidence among international investors about the Pakistan film industry, Nadeem Mandviwalla, head of a film distribution company and owner of multiple cinema screens said.
Cinepax marks Abraaj’s ninth investment in the country spanning a number of sectors including healthcare, power distribution, renewable energy and industrials.
Abraaj, which bought a majority stake in 2009 in power utility K-Electric, agreed in October 2016 to divest the 66.4% shareholding to the Shanghai Electric Power Co Ltd for $1.77 billion.
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